NEW YORK, December 10, 2025 – Proskauer announced today that it advised Church & Dwight Co., Inc. (NYSE:CHD) in connection with the strategic review of the company’s vitamin, minerals and supplement (VMS) business and definitive agreement to sell the VitaFusion® and L’il Critters® brands to Piping Rock Health Products, Inc. The transaction includes the VitaFusion and L’il Critters brands, relevant trademarks and licenses, and the company’s manufacturing and distribution facilities in Vancouver and Ridgefield, Washington. The transaction, which is subject to customary closing conditions, is expected to close before the end of this year.
Church & Dwight, founded in 1846, manufactures and markets a wide range of personal care, household, and specialty products under recognized brand names such as ARM & HAMMER®, TROJAN®, OXICLEAN®, SPINBRUSH®, FIRST RESPONSE®, NAIR®, ORAJEL®, XTRA®, BATISTE®, WATERPIK®, ZICAM®, THERABREATH®, HERO® and TOUCHLAND®.
Church & Dwight’s press release announcing the transaction can be found here.
The Proskauer team advising Church & Dwight included partner Simon Sharpe and associates Lauren Kim, Lauren Altus and Kathie Duperval (M&A); partner John Ingrassia and associate Brandon McCoy (Antitrust); partner Andrea Rattner and associate Erik Hays (Compensation & Benefits); partner Aliza Cinamon (Environmental); partner Andrew Bettwy (Finance); partners Baldassare Vinti and Jennifer Yang and special litigation counsel Matthew Morris (Litigation & Advertising); partner Daryn Grossman and associate Jay Frankel (Intellectual Property); partner Laura Goldsmith and associate Anna Chan (Privacy & Cybersecurity); senior counsel Erin Harper and associate Michael Abramson (Real Estate); and partner Amanda Nussbaum and senior counsel Bowon Koh (Tax).
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