Protecting iconic brands

Our False Advertising & Trademark group brings decades of collective experience to the representation of many of the world’s largest and most iconic companies, sports leagues, and entertainers. We are litigators who understand our clients’ businesses and the legal issues that shape their ability to compellingly advertise their products, prevent competitors from falsely advertising, and protect and enforce trademark rights.

False advertising

For decades, Proskauer has been a national leader in advertising law. We are recognized for our successful track record in false advertising litigation, including Lanham Act cases and consumer class action defense. We also regularly practice before the NAD and NARB. We provide claims substantiation and marketing counseling to a wide array of clients, from iconic global corporations to emerging companies.

Trademark

Our trademark team is widely recognized for its first-chair trial experience and deep bench of skilled trademark litigators. We litigate a busy docket of complex and high-profile trademark cases for large multinational corporations, professional sports leagues, emerging technology companies, non-profit organizations, and entertainers. Representing both plaintiffs and defendants, we have handled temporary restraining orders, preliminary injunctions, seizure orders, recalls, and full bench and jury trials on the merits.

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