National leaders in the protection of iconic brands

Our False Advertising & Trademark Group bring decades of collective experience to the representation of many of the world’s largest and most iconic companies. We are litigators who understand our clients’ businesses as well as the legal issues that define our clients’ abilities to aggressively advertise their products, prevent their competitors from falsely advertising competitive products and protect and enforce their trademark rights.

False Advertising

For decades, Proskauer has been a national leader in advertising law. We are renowned for false advertising litigation, including Lanham Act cases and the defense of consumer class actions.

We also regularly practice before the NAD and NARB and have done so for over 25 years, longer than virtually anyone else. We provide claims substantiation and marketing counseling to a wide array of clients, from the world’s largest and most iconic corporations to emerging companies. We advise clients on their interactions with, and represent them before, federal regulatory agencies, including the FDA, the FTC and the EPA.


Our trademark team is widely recognized as go-to first chair trial attorneys who are among a handful of the most experienced trademark trial lawyers in the country. We litigate an extremely busy docket of complex and high-profile trademark cases for large multinational corporations, professional sports leagues, emerging technology companies, not-for-profit organizations and entertainers. Representing both plaintiffs and defendants, we have successfully handled temporary restraining orders, preliminary injunctions, seizure orders and recalls, as well as full bench and jury trials on the merits. 

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