Advertising class actions have continued to be a significant concern for virtually every consumer-facing business, with hundreds of new cases filed in the past year across various industries. While it may not be possible to eliminate the risk of being sued, staying on top of the latest trends, including the particular types of claims being targeted in your industry, can go a long way toward being able to mitigate risk and anticipate particularly risky claims that your business should be aware of when making marketing strategy decisions.
American Bar Association Litigation Section
What’s the Risk?: Recent Trends in Advertising Class Actions©2023. Published in The Litigation Section, Vol. 22, No. 1, Winter 2023, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.