Generative AI (GAI) has been making headlines in 2023, sparking excitement with its potential to increase productivity and efficiency for both individuals and businesses. By automating routine tasks and quickly generating ideas, designs, content and more, GAI offers a wealth of possibilities for businesses seeking to streamline operations and drive growth.

Companies worldwide are discovering the significant benefits of integrating generative AI applications into their operations to improve products and services, internal processes, and gain a competitive edge in their markets. However, rapid advancements in GAI technology are prompting businesses of all sizes to assess the potential benefits and risks of adopting GAI in their operations.

This article explores key considerations for employers looking to introduce GAI into the workplace, as well as insights for investors evaluating potential investments in businesses using this technology.