NEW YORK, May 12, 2025 – Proskauer, a leading international law firm, announced today that it advised Church & Dwight Co., Inc. (NYSE:CHD) on its agreement to acquire the Touchland® brand for $700 million at closing, consisting of cash and Church & Dwight restricted stock units, and an earnout of up to $180 million contingent on the achievement of 2025 sales targets for a total purchase price of up to $880 million.

Touchland is the fastest growing brand in the hand sanitizer category in the United States and is the #2 hand sanitizer in the category. Touchland’s net sales for the trailing twelve months through March 31st, 2025 were approximately $130 million. The transaction, which is subject to customary closing conditions, is expected to close in the second quarter.

The acquisition is the latest addition to Church & Dwight’s wide range of personal care, household and specialty products, which include brand names such as ARM & HAMMER®, TROJAN®, OXICLEAN®, SPINBRUSH®, FIRST RESPONSE®, NAIR®, ORAJEL®, XTRA®, L’IL CRITTERS®, VITAFUSION®, BATISTE®, WATERPIK®, ZICAM®, THERABREATH® and HERO®. 

Church & Dwight’s press release announcing the transaction can be found here.

The Proskauer team advising Church & Dwight included partner Simon Sharpe and associates Lauren Kim, Nathaniel Liebes and David Duncan (M&A); partner John Ingrassia and associate Shannon McGowan (Antitrust); partner Louis Rambo (Capital Markets); partner Andrea Rattner and associates Erik Hays and Giulia La Scala (EBEC); partner Aliza Cinamon (Environmental); partner Baldassare Vinti, senior counsel Jennifer Yang and associates Alan Teran and Isaiah Anderson (Litigation); partner Nathan Lander (Insurance); partner Daryn Grossman and associates Jordan Horowitz and Caroline Rimmer (Intellectual Property); partner Laura Goldsmith and associate Anna Chan (Privacy & Cybersecurity); and partner Amanda Nussbaum and associate Bowon Koh (Tax).

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