January 10, 2017 (HONG KONG) – International law firm Proskauer represented GRAMMY Museum® and The Recording Academy® in its international expansion to open a first-ever GRAMMY Museum in China. In partnership with Beijing SEEC Culture Media Co., Ltd., Sanya Municipal People's Government, and China Music Vision, the Museum is expected to open within the next three years in Sanya, a resort town on southern China’s Hainan Island.
The first GRAMMY Museum China will feature approximately 40,000 square feet of exhibit space including a theater. GRAMMY Museum China will share the goal of the Los Angeles GRAMMY Museum in exploring and celebrating the history of the GRAMMY Awards® through exhibits that tell the story of the industry's premier awards and the artists who have been honored by them.
The Recording Academy, internationally known for the GRAMMY Awards, was established in 1957. It is an organization of musicians, songwriters, producers, engineers and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers.
Beijing SEEC Culture Media Co., Ltd. is an affiliate of SEEC Group, one of the largest media groups in China. It publishes more than 20 branded magazines including CAIJING, Securities Market Weekly, Real Estate, Sports Illustrated, TimeOut and Grazia, as well as financial news portals HEXUN.com and CAIJING.com.
China Music Vision Ltd. is the exclusive partner of The Recording Academy in the Greater China for GRAMMY®-branded entertainment and educational initiatives.
The Proskauer team was led by partner Yuval Tal, who heads the Firm’s Hong Kong and Beijing offices and is a member of the Mergers & Acquisitions Group and Private Equity Real Estate Group, and included partner Ying Li as well as associate Vivian Ho (Corporate/M&A).
Proskauer previously advised The Recording Academy in its exclusive partnership agreement with the Beijing Music Festival to establish GRAMMY-branded initiatives in Greater China.