Bela P. Amladi is an associate in the False Advertising & Trademark Group. She has extensive knowledge of intellectual property laws worldwide. Having studied and practiced in this area both in the United States and abroad, her experience and working knowledge of trademark and copyright laws and procedures on a country by country basis enables her to effectively structure and enhance the value of clients' trademark and copyright portfolios.
Bela has primary responsibility for counseling clients with regard to obtaining national and international trademark and copyright protection, advising brand strategies to maximize intellectual property (IP) protection via International protocols, clearance and adoption of marks, and prosecution. She is also responsible for the direct handling of infringement actions in foreign jurisdictions and litigation overseas, including the supervision and maintenance of registrations worldwide. Additionally, Bela advises clients regarding domain name-related matters, and fair use of trademarks and copyrights. She also supervises IP due diligence in connection with corporate transactions.
Bela has advised a diverse range of clients in the clothing, pharmaceutical, health care, chemical and software businesses, as well as entertainment companies, publishers, designers and artists, in connection with acquisition, exploitation and enforcement of their trademarks and copyrights.
With the expansion of international trade, integration of markets, liberalization of closed economies and commerce via the global computer network, there has been an increase in licensing, distribution and franchising arrangements. Bela has negotiated and prepared assignment and license agreements for both small and large clients, enabling them to expand the reputation of their marks and providing access to new territories in cost-effective ways.
The shift in international finance in the nineties to Europe, the Middle East and South Asia has highlighted the importance and value of trademarks and copyrights. Bela has prepared and recorded security interest agreements worldwide for clients who have used IP as collateral to raise finance. She has also obtained protection for major trademark and copyright holders in these regions, as well as coordinated international enforcement and anti-counterfeiting activities.
Bela also works with several individuals, businesses and law firms abroad, advising them on U.S. trademark procedures and protection of rights within the United States.
Her experience includes management of global trademark portfolios and enforcement of IP rights for:
Memorial Sloan Kettering Cancer Center
MPEG LA, LLC
MobileMedia Ideas LLC
The Leonard Bernstein Office, Inc.
The George Balanchine Trust
Bela has lectured on design, copyright and trademark laws at the Industrial Design Center of the Indian Institute of Technology, Bombay.