Alexander Kaplan

Alexander Kaplan is a partner in the Litigation Department. Alex is a commercial litigator and trial lawyer with broad expertise in intellectual property litigation and counseling. He has substantial experience in the fields of copyright, trademark, advertising and trade secrets law, representing clients in a wide array of fields and industries.


In copyright and related entertainment matters, Alex has represented various major record labels, music publishing companies and recording artists, as well as other media and entertainment companies. He also counsels clients with respect to the Digital Millennium Copyright Act (DMCA), digital rights management and content encryption issues. Alex’s copyright clients have included:

  • Madonna
  • Lady Gaga

  • U2

  • Eminem

  • Sony BMG Music Entertainment Group

  • Universal Music Group

  • Warner Bros. Records

  • Warner/Chappell Music

  • National Academy of Recording Arts and Sciences

  • Elsevier

  • Advanced Access Content System Licensing Administrator (AACS)

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Trademark and False Advertising

In trademark and false advertising matters, Alex represents and advises a range of consumer product, fashion, food and beverage, pharmaceutical and medical device companies before the federal courts, TTAB and NAD. He has represented both plaintiffs and defendants in numerous Lanham Act matters in courts across the country, including in multiple preliminary injunction hearings and jury trials. Beyond litigation, Alex frequently counsels clients concerning advertising and marketing claim substantiation and review. He is an editor of and contributor to Proskauer’s advertising law blog, Watch This Space: Proskauer on Advertising Law, and is a frequent speaker at advertising law conferences and courses. Alex’s trademark and false advertising clients have included:

  • Church & Dwight
  • S.C. Johnson & Son

  • Colgate Palmolive

  • Diageo

  • Ascena Retail Group

  • Dyson Inc.

  • Henry Schein

  • NxStage Medical

  • Fresenius Kabi

  • Major League Baseball

Other Areas of Practice

Alex also litigates trade secret misappropriation and restrictive covenant cases and serves as an adjunct professor of law at Brooklyn Law School teaching trade secrets law and supervising the student-run Brooklyn Law School Trade Secrets Institute.

Beyond intellectual property matters, Alex has represented clients in many commercial litigation matters, covering a range of industries, including professional sports, software, information technology, healthcare and cellular communications.