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Robert E. Freeman is a partner in the Corporate Department, co-head of the Technology, Media & Telecommunications Group and is a member of the Sports Law Group.

Rob began his career as an intellectual property litigator before shifting the focus of his practice to intellectual property-related transactions. Today, he helps lead a team of media, sports and entertainment attorneys representing clients such as Time Warner Cable, Discovery Communications, the WTA, the Orlando Magic, Scripps Networks, Armstrong Cable, the PAC-12, Insight Communications and CBS Sports. Rob’s work for these clients includes the negotiation of complex rights agreements, traditional programming distribution agreements (e.g., affiliation, video-on-demand, retransmission consent and pay-per-view agreements), agreements relating to content production and distribution across broadband, wireless, Internet and other media platforms (e.g., authentication / “TV Everywhere”), joint ventures and strategic alliances, technology development, procurement and services agreements, and sports licensing arrangements.

In addition, as recognized by Chambers USA, Rob has extensive experience in the area of sports and arts-related sponsorship, naming rights, licensing, endorsement and talent-related agreements.  

Some recent examples of Rob’s work include:

  • Representation of some of the largest cable operators and networks in the U.S. with respect to all manner of programming distribution arrangements, including both traditional MVPD distribution and new media platform distribution (e.g., broadband, wireless and “app-based”) 
  • Structuring and negotiation of a major sports media rights agreement 
  • Counseling relating to the launch of a new regional sports network 
  • Negotiation of a joint venture involving Discovery, SONY and IMAX to develop and launch the first 24/7 3D-TV network 
  • Representation of Armstrong in a “baseball style” arbitration against DirecTV Sports Net Pittsburgh under the Liberty Order 
  • Representation of Major League Baseball in its evaluation of a proposed media rights agreement involving one of its signature franchise 
  • Representation of a major international media company in its acquisition of a U.S.-based sports management company 
  • Representation of the Orlando Magic in its naming rights deal with Amway and its “Champions of the Community” level sponsorships 
  • Representation of Time Warner Cable in its naming rights deal with the Charlotte Bobcats 
  • Negotiation of the renewal of all sponsorship and television agreements relating to a PGA Tour-sanctioned golf tournament

Rob is a former member of The Executive Council’s Media & Entertainment Board and is a frequent lecturer on intellectual property, licensing, emerging technology, digital rights and sponsorship issues. He also is the editor of a monthly sports-related newsletter titled, Three Point Shot, and a regular contributor to Sports Business International magazine. Rob also co-authored a chapter in the ABA’s E-Commerce Joint Venture in The Law of Interactive Media and contributes to the treatise, Multimedia Law: Forms and Analysis. Finally, Rob is the past NYC regional leader of the Princeton Entrepreneurs Network.