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May 4, 2007 (Paris, France) - Microsoft, the world's largest software maker, announced yesterday that it has agreed to acquire ScreenTonic, a Europe-based mobile advertising pioneer, from 3I, I-SOURCE and the founders of ScreenTonic. This acquisition will be an extension of Microsoft's commitments to connect advertisers with their target audiences.
The Proskauer Rose Paris office, which had already advised Microsoft in its acquisition of MotionBridge (in 2006), represented MICROSOFT in connection with the acquisition of ScreenTonic.
The Proskauer Rose team was led by Guillaume Kellner (Partner). The team also consisted of Etienne Mathey and Quentin Fournier (Corporate) as well as Jean-Baptiste Martin and Cécile Martin (Labor).
De Gaulle Fleurance (Louis de Gaulle, Charlotte Romano and Eloise Bigard-Prunet) was responsible for the IP/IT due-diligences and PWC (Philippe Chavanne) for the financial due-diligences.
Lovells (Jon Harry and Charles de Lavennes) represented 3I, I-SOURCE and the founders of ScreenTonic.
Jefferies Broadview also advised the selling shareholders of Screentonic with respect to the financial aspects of the transaction.
About Proskauer Rose
Proskauer Rose, founded in 1875, is an international law firm providing a wide variety of legal services to clients worldwide from offices in Boca Raton, Boston, Chicago, Hong Kong, London, Los Angeles, New Orleans, New York, Newark, Paris, São Paulo, and Washington, D.C. The firm has wide experience in all areas of practice important to businesses and individuals including corporate finance, mergers and acquisitions, general commercial litigation, corporate governance matters, conducting internal corporate investigations, white collar criminal defense, private equity and fund formation, patent and intellectual property litigation and prosecution, labor and employment law, real estate transactions, bankruptcy and reorganizations, trusts and estates, and taxation. Its clients span industries including chemicals, entertainment, financial services, health care, information technology, insurance, internet, lodging and gaming, manufacturing, media and communications, pharmaceuticals, real estate investment, sports, and transportation. The firm can be found online at http://www.proskauer.com.
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